> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/settings/integrations.md).

# Integrations

An **integration** is a service connection - Google, Meta, Square, and so on. Each integration can contain one or more **accounts**: a specific Facebook Page, a Google Business Profile location, and so on, which you assign to your Madison locations after connecting. Connecting integrations is what lets Madison gather your reviews, publish your posts, send review requests, and build your reports.

Manage them under **Settings → Integrations**. For step-by-step connecting and disconnecting, see [Connect your integrations](/getting-started/connect-your-integrations.md).

## What you can connect

<details>

<summary>Reviews &#x26; listings</summary>

* **Google** (Google Business Profile) - reviews, your listing details, and performance data
* **Facebook** - your Facebook reviews (which Facebook calls Recommendations)
* **Tripadvisor** - traveller reviews
* **Expedia** - guest reviews and feedback
* **Booking.com** - guest reviews

</details>

<details>

<summary>Social</summary>

* **Facebook** and **Instagram** - connected together through **Meta**
* **LinkedIn**
* **X** (Twitter)

</details>

<details>

<summary>CRMs</summary>

These bring in your customers and can trigger review requests automatically:

* **Square**
* **Toast**
* **HubSpot**
* **Mariana Tek**
* **WorkCenter**

</details>

{% hint style="info" %}
**Facebook and Instagram come together through Meta.** One Meta connection brings in both: your reviews, posts, comments, and messages. See [Connect your integrations](/getting-started/connect-your-integrations.md) for how to connect Meta and the backup option.
{% endhint %}

## Multiple accounts per integration

After connecting a service, you assign each account within it to the Madison **location** it belongs to (or keep it at the organisation level) so your data lands in the right place. You can add more accounts to the same integration at any time.

## Keeping your integrations healthy

Madison syncs your accounts automatically in the background. You never press a button. It can take a little while for your data to first appear after connecting.

Each connection shows whether it's **healthy** or **needs attention**. Common things Madison will flag include a Facebook Page without messaging enabled, an Instagram account that isn't a Business account, or a Google listing that still needs verifying.

{% hint style="warning" %}
If a connection drops, Madison alerts your **Owner and Admins** by email (and text, if enabled) with a link to **Settings → Integrations**, where you can select **Reconnect**. Syncing resumes automatically once it's healthy again.
{% endhint %}

## Disconnecting

Removing an integration disconnects all of its accounts and stops Madison syncing their data. Your existing data stays in Madison; it just won't update until you reconnect.


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