> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/reputation/review-requests.md).

# Review requests

The best way to get more reviews is simply to ask. Madison sends your customers a review request with a link that makes leaving a review effortless, and it automatically guides happy customers to post publicly while capturing less-happy feedback privately. See [Your review request page](/reputation/review-request-page.md) for what your customer experiences.

## Three ways to ask

* **Automations**: Madison asks automatically after a customer interacts with your business. See [Review request automations](/reputation/review-request-automations.md).
* **Direct send**: send a request to a customer on the spot (below).
* **Shareable links & QR codes**: a reusable link or QR code for receipts, your counter, or your bio. See [Shareable links & QR codes](/reputation/review-links.md).

{% hint style="warning" %}
If your requests are set to send customers to **Google**, they won't send until your [Google account is connected](/getting-started/connect-your-integrations.md) and your listing has a verified page with a valid review link. This applies to automations and direct sends alike. The requests wait as **Scheduled** and send automatically once the connection is ready. See [Your review request page](/reputation/review-request-page.md) for the **Send customers to** setting.
{% endhint %}

## Send a request now

The quickest way is the **Request a review** quick action on your **Home** dashboard. You can also start one from the **Requests** tab in Reputation.

{% stepper %}
{% step %}

#### Select Request a review

Choose **Request a review** on your Home dashboard.
{% endstep %}

{% step %}

#### Enter the customer's details

Add their name and an email address or phone number. Madison saves them to your [contacts](/messages-and-customers/customers.md) automatically, so there's no separate step.
{% endstep %}

{% step %}

#### Send

Madison sends the request straight away, by **email and text** wherever it has both, using your saved message.
{% endstep %}
{% endstepper %}

## Keeping track of your sending limits

Each email or text request uses one credit from your monthly plan allowance. To see how much you've used and when your allowance resets, open the **Sending credits** wallet (the wallet icon). A request that couldn't send for lack of credits isn't lost: once you have credits again, select **Retry** on the failed send in the request's activity. For allowances, top-ups, and how the monthly reset works, see [Plan & billing](/settings/billing.md).

## Reminders, done for you

If a customer doesn't respond, Madison automatically sends **one friendly reminder**. It also gives happy customers who rated you highly but haven't yet posted publicly a gentle nudge to do so.

## Respectful by default

* Requests are only sent during **sociable hours** (roughly 9am–10pm in the customer's local time), never the middle of the night.
* Customers who **unsubscribe** from an email, or reply **STOP** to a text, are automatically left out of future requests.

## Your message

Madison provides friendly default wording for every request, which you can customise, for your whole organisation or per location. You can personalise messages with tokens like `{locationName}` and `{interactionDate}`. Emails come from your location's name and carry your logo.

## Track your results

The Requests tab shows how your requests are performing, your **send rate** and **response rate**. Each request also moves through clear **stages** as it sends, so you can see exactly where it is, and you can **re-send** one whenever you need to. See [Review request performance](/reports/review-request-performance.md).

{% hint style="success" %}
Make sure your customer contacts are up to date so requests reach the right people. See [Customers](/messages-and-customers/customers.md).
{% endhint %}


---

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