> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/reputation/review-request-automations.md).

# Review request automations

Set it once and let Madison do the asking. An **automation** sends a review request automatically whenever a customer interacts with your business, so you get a steady flow of fresh reviews without lifting a finger.

## How it works

When a customer interaction comes in through a connected CRM, Madison waits a little while and then sends them a review request.

The triggers available depend on which [integrations](/settings/integrations.md) you've connected, for example:

* A new customer is added
* A **Square** or **Toast** order is closed
* A **Mariana Tek** class ends
* A **WorkCenter** job is completed
* A **HubSpot** contact is added

## Settings you control

| Setting               | What it does                                                                                                                                                               |
| --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Delay**             | How long to wait after the interaction before sending.                                                                                                                     |
| **Lookback**          | How far back to include customers when you switch it on, or switch it back on after pausing.                                                                               |
| **Repeat**            | How long to wait before asking the same customer again, so regulars aren't over-asked.                                                                                     |
| **Reminder**          | Send a single follow-up if there's no response.                                                                                                                            |
| **Send customers to** | Whether to encourage a public Google review (for customers who give your chosen **minimum star rating** or higher). Everyone below it gets a private feedback box instead. |

{% hint style="warning" %}
An automation set to send customers to **Google** won't send requests until your [Google account is connected](/getting-started/connect-your-integrations.md) and your listing has a verified page with a valid review link. Queued requests wait as **Scheduled** and send automatically once the connection is in place, or you can switch **Send customers to** to **Madison**.
{% endhint %}

## Pausing an automation

You can pause an automation any time. Pausing **cancels requests that haven't sent yet**; requests already sent are unaffected. Switch it back on whenever you're ready.

## Deleting an automation

To remove an automation for good, open its overflow menu (**⋯**) and choose **Delete automation**. If you only want to stop it for now, pause it instead.

Before you confirm, Madison shows exactly what changes:

* **Sending stops.** The automation will no longer send review requests.
* **Scheduled requests are canceled.** Any requests it has queued that haven't sent yet won't go out.
* **Your existing data stays.** Requests already sent, and the responses you've collected, aren't affected.

Deleting an automation can't be undone.

{% hint style="success" %}
Automations rely on your [integrations](/settings/integrations.md) and your [contacts](/messages-and-customers/customers.md), keep both connected and current for the best results.
{% endhint %}


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