> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/reports/overview.md).

# Reports

The **Reports** section turns your data into clear, easy-to-read insights. Use it to see how your reputation is improving, how customers are finding you on Google, and how your social media is performing. There's nothing to set up. Your reports are always ready to view.

## Using a report

Most reports let you:

* **Choose a date range** (the default is the last 30 days, compared with the period before it).
* **Filter by location**: reports show one location at a time.

Charts and figures update to match what you've selected. Numbers refresh automatically, so very recent activity may take a short while to appear.

## Reports available

<details>

<summary>Review performance</summary>

* **Reviews overview**: a summary of your reviews across all platforms, including how many you've received and your average rating, with a breakdown by star rating.
* **Review ratings**: how each month's reviews are affecting your overall rating.
* **Net Promoter Score**: a measure of how likely your customers are to recommend you.

</details>

<details>

<summary>Google performance</summary>

* **Google performance**: how your Google Business Profile is doing, including how often people see it.
* **Google actions**: what people do after finding you on Google, such as calling you, visiting your website, or asking for directions.
* **Google organic traffic**: the search terms bringing people to your listing, split into searches for your name and searches that discovered you.
* **Rank tracking**: where your business ranks in Google search for the terms Madison tracks, over time.

</details>

<details>

<summary>Social performance</summary>

* **Social actions**: how people are interacting with your social profiles, such as views, likes, comments, and shares.

</details>

{% hint style="success" %}
Check your reports monthly to spot trends, like a rise in reviews after sending [review requests](/reputation/review-requests.md).
{% endhint %}


---

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