> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/reports/ai-insights.md).

# AI insights & review topics

You don't have time to read every review, so Madison does it for you and turns them into clear, plain-English insights about what's working and what to fix.

## AI insights

Alongside your reviews in the **Reputation** area, Madison highlights:

* A **positive insight**: a strength customers keep mentioning
* A **negative insight**: something worth improving

These are written automatically from your real review text. If you have several locations, they're rolled up across your whole account.

## Review topics

Madison also groups what customers talk about into **top positive** and **top negative** themes, each with how often it's mentioned, so you can see what's driving your ratings at a glance, and where to focus next.

Select a topic to see the reviews behind it, so you can read the comments driving each theme in your customers' own words.


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# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.meetmadison.ai/reports/ai-insights.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
