> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/help/product-updates.md).

# What's new

What's new in Madison: the latest features and improvements, quarter by quarter.

A round-up of what's new in Madison. We ship improvements continuously; this page highlights the changes most worth knowing about, newest first.

{% hint style="info" %}
Have an idea for what we should build next? We'd love to hear it: <support@meetmadison.ai>.
{% endhint %}

## Q4 2026

Daily campaigns now draw on much more about your business and your area, posts sound more like you, and Madison understands your photos and videos better.

**Daily campaigns that know your business and your area.** Madison now checks the local weather and reads what you share on your Google Business Profile, Facebook Page, Instagram profile, and website, alongside upcoming holidays, local events, and what customers praise in your reviews. So a post can lean into a sunny weekend, your holiday hours, or the service customers love most. See [Where the ideas come from](/social/daily-campaigns.md#where-the-ideas-come-from).

**Posts that sound like you from the start.** Madison now also learns from the posts you've written yourself, so its posts match how you already write. See [Your brand voice](/settings/brand.md#your-brand-voice).

**Madison understands your media better.** Descriptions and keywords pick up more detail, and for videos Madison listens to the audio, so it knows what a clip is about. It also spots flawed photos, such as soft focus or poor lighting, and leaves them out of its picks. See [What happens after you upload](/social/media-library.md#what-happens-after-you-upload).

## Q3 2026

A rebuilt media library brings all your images and videos together and lets you choose what Madison imports from your accounts, two new reports show what your review requests are really doing, help is now a click away inside Madison, you have more control over the review requests you've already set up, and new privacy controls put you in charge of your data.

**A rebuilt media library.** The **Media** page is all new. Photos and videos from your connected accounts and website now sit alongside your uploads, so your whole visual library is in one place. Search by keyword or description, filter by type and source, open any item to edit its keywords and see the posts it's used in, and select several to tag, download, or delete in one go. Madison also spots **possible duplicates** and lets you compare and merge them. See [Media library](/social/media-library.md).

**You choose what Madison imports.** New photos and videos from your connected accounts and website no longer land in your library by themselves. They show up on **Home** and at the top of **Media** as **new items found**. Import them all in one click, or review them and keep only the ones you want. See [Media from your connected accounts](/social/media-library.md#media-from-your-connected-accounts).

**Media that knows its location.** Tie media to specific locations, or share it across all of them. Madison picks from the right pool when it chooses images for a location's campaigns and Google photos, and you can keep any item out of its picks with **Don't suggest for posts**. See [Media and locations](/social/media-library.md#media-and-locations).

**Clearer media rules for every platform.** The post editor now shows exactly how many images or videos each placement allows, and the media picker only offers items that fit, so you find out before you pick rather than when you publish. See [Media in a post](/social/social-posts.md#media-in-a-post).

**See who's sending review requests, and what comes back.** The new **Direct Review Requests** report breaks down the requests your team sends by hand, person by person: how many were sent, clicked, responded to, and passed on to Google, plus the average rating. Select anyone in the report to jump to their requests, or export the whole table to CSV. See [Direct review requests report](/reports/direct-review-requests.md).

**Find out which QR codes and links pull their weight.** The new **Review Request Links** report compares your shareable links side by side, with responses, redirects to Google, and average rating for each, so you know where your next QR code should go. It exports to CSV too. See [Review request links report](/reports/review-request-links.md).

**Filter requests by sender or link.** On the **Requests** tab you can now filter by the team member who sent a direct request, and by the shareable link a response came through. Request cards also show who sent each direct request. See [Review requests](/reputation/review-requests.md).

**Your privacy, in your hands.** A new **Privacy** screen in the user menu brings your privacy controls together: choose your cookie preferences and request permanent deletion of your account and data, all without leaving the app. See [Privacy & your data](/settings/privacy.md).

**Ask Madison for help, without leaving the app.** A new **Get help** button in the sidebar opens an assistant that answers your questions in plain language. It knows the page you're on, so the help fits what you're actually doing, and it can point you straight to the help center, **What's new**, or our support team. See [Frequently asked questions](/help/faq.md).

**Delete links and automations you no longer need.** Tidy up your review requests by removing a shareable link or an automation that has run its course. Before anything is deleted, Madison shows you exactly what will change, such as a link that will stop working or scheduled requests that will be canceled, and confirms that your existing data and past responses stay put. See [Shareable links & QR codes](/reputation/review-links.md) and [Review request automations](/reputation/review-request-automations.md).

## Q2 2026

A big quarter, with quicker ways to find reviews, requests that send themselves, a refreshed review page, and more places to publish.

**Find any review quickly.** We rebuilt the Reputation area. Powerful search with highlighted matches, plus filters for location, rating, and platform, mean you can go straight to the review you're looking for, however many you have. See [Reviews overview](/reputation/overview.md).

**See what customers keep talking about.** Madison now surfaces the recurring topics and themes across your reviews. Click any topic to read every review that mentions it, so you can spot what you're known for, and what to work on. See [AI insights & review topics](/reports/ai-insights.md).

**Review requests on autopilot.** Set up **automations** that send requests for you, with control over the timing, reminders, and how often the same customer is asked. See [Review request automations](/reputation/review-request-automations.md).

**Shareable links & QR codes.** Create a link or QR code anyone can use to leave you a review, useful for receipts, counters, email signatures, and packaging. To ask a single customer, send a direct request instead. See [Shareable links & QR codes](/reputation/review-links.md) and [Review requests](/reputation/review-requests.md).

**A refreshed review page.** The page your customers land on got a refresh: larger, friendlier star ratings, a clearer thank-you, and a cleaner look on mobile. You can now **customise almost every word**, including separate wording for happy and unhappy customers, and **preview** exactly what customers will see before you send. You can also set the **star rating** that decides which customers are invited to leave a public review and which are guided to share private feedback with you first. See [Your review request page](/reputation/review-request-page.md).

**Post to LinkedIn.** Publish your social posts and campaigns to LinkedIn alongside Facebook and Instagram, so you reach your audience wherever they are. See [Social posts](/social/social-posts.md).

**Connect Square.** Import your Square customers as a source for review requests, so asking for feedback fits right into how you already work. See [Integrations](/settings/integrations.md).

**Flexible sending credits.** Top up your review-request credits whenever you need to, or turn on automatic top-ups so you never run out mid-campaign. Manage it all under [Plan & billing](/settings/billing.md).

**A logo for every location.** Multi-location businesses can now set a logo per location, so the right branding shows up on each location's review pages and messages. See [Brand](/settings/brand.md).

**More control over review requests.** Follow each one through clear sending stages, and re-send a request whenever you need to. See [Review requests](/reputation/review-requests.md).

## Q1 2026

This quarter we launched a free tool any local business can use to benchmark itself, brought in more reviews, and connected Madison to more of the tools you already use.

**See how you stack up, for free.** We launched a free **online presence audit** that shows any local business exactly how it's performing online, and how it compares to the competition. Look up your business on Google and Madison scores you across three areas:

* **Online reputation**: your Google star rating, how many reviews you have, how often new ones arrive, and how many you reply to.
* **Local SEO**: how complete your Google Business Profile is, and where you rank on Google for your main category.
* **Social media**: your Facebook and Instagram following, and how regularly you post.

You get an overall score with a clear breakdown of what's helping and what's holding you back, a side-by-side **ranking against local competitors**, and practical pointers on where to focus next. It's free, and there's no account needed. Try it at [audit.meetmadison.ai](https://audit.meetmadison.ai).

**Reach customers on every channel.** Send a review request over SMS and email together, so it reaches each customer wherever they're most likely to see it. See [Review requests](/reputation/review-requests.md).

**Automatic reminders.** If a customer doesn't respond, Madison follows up on its own with a friendly reminder, so requests that would otherwise be forgotten still turn into reviews. It also gives a gentle nudge to happy customers who rated you highly but haven't posted their review publicly yet. See [Review requests](/reputation/review-requests.md).

**Connect HubSpot.** Bring your HubSpot contacts into Madison as a source for review requests, with no manual exporting. See [Integrations](/settings/integrations.md).

**Connect Toast.** Restaurants can connect the Toast point-of-sale system to turn guests into review requests automatically. See [Integrations](/settings/integrations.md).

## Q4 2025

We closed out the year with a wave of redesigns and new AI features.

**A rebuilt home dashboard.** Your new home gathers everything that needs your attention into one feed, most urgent first, so you always know what to tackle next. See [Your home dashboard](/getting-started/dashboard.md).

**Quick actions.** Jump straight into common tasks from your Home dashboard, like requesting a review, without hunting through the menus. See [Your home dashboard](/getting-started/dashboard.md).

**A guided start.** New accounts now see simple setup cards on Home: connect Google, connect Meta, and book your onboarding call, so you're up and running quickly, and each card clears as you finish it. See [Connect your integrations](/getting-started/connect-your-integrations.md).

**An AI-powered social inbox.** Manage your social messages and post comments in one place, with Madison drafting on-brand replies for your approval and flagging anything urgent so nothing important slips by. See [Messages](/messages-and-customers/messages.md) and [Comments](/social/comments.md).

**Google Profile optimizations.** Madison now suggests improvements to your Google listing, like better categories and a stronger description, and you approve them in a few clicks. See [Google Profile optimizations](/local-seo/google-profile-optimizations.md).

**Suggested social profile links.** Madison finds your Facebook and Instagram profiles and suggests linking them to your Google Business Profile, so customers can reach you everywhere. See [Google Profile optimizations](/local-seo/google-profile-optimizations.md).

**Suggested photos for Google.** Madison suggests photos to add to your Google listing, an easy way to keep it fresh and appealing to customers. See [Google Profile optimizations](/local-seo/google-profile-optimizations.md).

**Replies that sound more like you over time.** Madison now learns your voice automatically. As you edit and approve replies, it quietly trains on your own wording, so each new draft sounds a little more like you, with nothing to set up. See [Responding to reviews](/reputation/responding-to-reviews.md).

**Steer your social content.** Give feedback on the topics and posts Madison suggests for your campaigns, and it uses that to plan content that's more you. See [Daily campaigns](/social/daily-campaigns.md).

**Choose your AI voice.** Pick the tone for AI-generated social posts so the writing always sounds like you. See [Social posts](/social/social-posts.md).

## Q3 2025

A smoother start, more ways to stay in the loop, and more visibility into the accounts you've connected.

**Sign in with Google.** Register and sign in with your Google account, with no password to remember. See [Signing in to Madison](/getting-started/signing-in.md).

**Book your onboarding call.** New customers can now schedule their onboarding call right from Madison, picking a time that suits them. See [Book your onboarding call](/getting-started/onboarding-call.md).

**Connection health alerts.** Madison now tells you when a connected account needs attention, with guidance to fix it, so your posts and reviews keep flowing without interruption. See [Integrations](/settings/integrations.md).

**Text-message notifications.** Get notified by text, not just email, so you hear the moment a new review arrives or a new social campaign is ready for you to approve. See [Notifications](/settings/notifications.md).

**Fine-tune your notifications.** Decide exactly what Madison notifies you about, from new reviews and messages to social approvals and system alerts like a dropped connection, and choose whether each one comes by email or text. See [Notifications](/settings/notifications.md).

**Your daily summary.** Start the day with a short email highlighting what needs your attention, like a review to reply to or a post to approve. On quiet days with nothing pending, nothing is sent. See [Notifications](/settings/notifications.md).

**Review ratings report.** A new report summarising your star ratings over any date range. See [Reports](/reports/overview.md).

## Q2 2025

Big redesigns across reviews and social, plus an easier billing page.

**A redesigned Reviews experience.** A cleaner, faster way to work through reviews, each clearly showing which platform it came from across Google, Tripadvisor, Expedia, and Booking.com. See [Reviews overview](/reputation/overview.md).

**Approve replies from a link.** Approve a suggested review reply straight from your notification, without opening the app first. See [Responding to reviews](/reputation/responding-to-reviews.md).

**Know when a reported review comes down.** When you report a review to Google for breaking the rules, Madison keeps an eye on it and tells your team if Google removes it, so you don't have to keep checking. See [Report unfair reviews for removal](/reputation/report-unfair-reviews.md).

**A new social content calendar.** The redesigned Social area is built around a calendar: choose where each post lands (feed or story) on each platform, and edit copy and scheduling, including refining AI-drafted posts. See [Social posts](/social/social-posts.md).

**Filter your calendar by location.** If you manage more than one location, focus your social calendar on one location at a time. See [Social posts](/social/social-posts.md).

**Post health at a glance.** Each day on your social calendar now carries a simple marker showing whether it's covered, so you can spot quiet days and fill them before they arrive. See [Post health](/social/post-health.md).

**Review request insights.** Filter your request feedback and see your response rates, so you know what's working. See [Review request performance](/reports/review-request-performance.md).

**An easier billing page.** Managing your plan, payment methods, and invoices is now simpler and clearer, so you can take care of billing in one place. See [Plan & billing](/settings/billing.md).

## Q1 2025

Manage your Google presence and your customers from one place, plus smarter social posts.

**Edit your Google listing in Madison.** Update your full Google Business Profile (categories, attributes, hours, and contact details) without leaving Madison, with AI-suggested categories to help you pick the right ones. See [Edit your listing](/local-seo/edit-your-listing.md).

**Bulk-edit across locations.** Apply listing changes to many locations at once, a big time-saver for multi-location businesses. See [Bulk-edit listings](/local-seo/bulk-edit-listings.md).

**A new Contacts area.** A dedicated place to add and bulk-import your customers, so they're ready to receive review requests. See [Customers](/messages-and-customers/customers.md).

**A more on-brand writing voice.** Madison improved how it writes your social posts, so the drafts it creates sound more like your business and need less editing. See [Daily campaigns](/social/daily-campaigns.md).

**Smarter image choices.** Madison got better at picking relevant images for your social posts, with less repetition, so each post looks its best. See [Daily campaigns](/social/daily-campaigns.md).


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