> For the complete documentation index, see [llms.txt](https://help.meetmadison.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.meetmadison.ai/help/glossary.md).

# Glossary

| Term                         | What it means                                                                                                                                         |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Organisation**             | Your top-level account in Madison. It owns your locations, team, integrations, reviews, posts, and billing.                                           |
| **Active organisation**      | The organisation you're currently working in, if you belong to more than one. Everything you see reflects it.                                         |
| **Location**                 | An individual place your business operates. Reviews, posts, and reports are organised around your locations.                                          |
| **Google Business Profile**  | Your business's listing on Google, also called your **Google listing**. Madison gathers its reviews, lets you edit it, and tracks its ranking.        |
| **Local SEO**                | How easily customers find your business in local Google search. Madison improves it through your Google Business Profile, optimizations, and reviews. |
| **Review**                   | Feedback a customer leaves about your business on a platform like Google or Facebook.                                                                 |
| **Response**                 | Your reply to a customer review. Madison drafts one for you automatically.                                                                            |
| **Refine**                   | Asking Madison to rework a draft, by describing what to change, or choosing a different voice.                                                        |
| **Sentiment**                | Whether a review is positive (4–5 stars) or negative (1–2 stars).                                                                                     |
| **Review request**           | A message asking a customer to leave a review, with a link straight to the review request page.                                                       |
| **Auto-approve**             | Letting Madison approve and publish drafts for you after a delay you set.                                                                             |
| **Optimization**             | A suggested improvement to your Google listing that you can accept or dismiss.                                                                        |
| **Campaign**                 | A theme or occasion that Madison turns into social posts for you to approve.                                                                          |
| **Post**                     | A single piece of social media content.                                                                                                               |
| **Integration**              | A connection between Madison and another service you use, such as Google or Square.                                                                   |
| **Integration account**      | A single account within an integration, for example, one Facebook Page or one Google location.                                                        |
| **Media library**            | Where Madison stores the images you use in posts and on your listing.                                                                                 |
| **Contact**                  | A customer record in your customer list.                                                                                                              |
| **Style guide**              | A description of your brand voice that Madison follows when it writes for you.                                                                        |
| **Credit**                   | What a review request email or text uses when it's sent (one message = one credit).                                                                   |
| **Plan allowance**           | The review request emails and texts your plan includes each month, counted per location. It resets monthly, on the day you joined Madison.            |
| **Top-up**                   | Extra credits you buy to keep sending once your monthly plan allowance is used up. They don't reset each month.                                       |
| **Net Promoter Score (NPS)** | A measure of how likely your customers are to recommend your business.                                                                                |
| **Deletion request**         | Your request to permanently delete your Madison account and data, processed after a short waiting period.                                             |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.meetmadison.ai/help/glossary.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.